Virtual Branding
GTA X GUCCI
This concept merges the virtual world of Grand Theft Auto with the fashion brand Gucci. A unique gaming experience where every character is adorned in the latest Gucci fashion and accessories. The game introduces a series of Gucci-branded interactive experiences, enhancing the player's immersion in luxury.
At the core is the Gucci Mission Hub, a central location where players receive their new missions, seamlessly blending high stakes with high fashion. Additionally, players can visit the Gucci retail store to purchase the latest Gucci attire and branded weaponry, ensuring their character remains stylish while navigating the game's challenges. Exclusive Gucci-branded vehicle options, including buses, helicopters, bikes, cars, and motorcycles, are provided after certain missions. The Gucci nightclub offers a vibrant venue for characters to socialize and enjoy a sophisticated nightlife.
The game also features exclusive characters, such as Harry Styles, an ambassador for Gucci, and Lady Gaga, main character in "The House of Gucci," adding star-studded appeal to this luxurious virtual realm.
Saint Laurent x Family Guy: Quest For Stuff
This concept brings together the iconic luxury fashion house Saint Laurent and the beloved mobile game Family Guy: Quest for Stuff in an exciting month-long collaboration. Set in the romantic city of Paris, the birthplace and heart of Saint Laurent, this in-game event offers players a unique blend of high fashion and irreverent humor.
Players will find themselves immersed in a Parisian-themed Quahog, complete with new characters sporting Saint Laurent's signature sleek and edgy designs. The game's landscape will be transformed with stylish decor and buildings inspired by the fashion brand's aesthetic, including a Saint Laurent retail store & Atelier. As players progress through specially crafted missions, they'll earn handbags as currency, which can be used to purchase exclusive Saint Laurent-inspired outfits and accessories for their favorite Family Guy characters.
This collaboration not only allows fans of Family Guy to engage with the world of high fashion but also introduces Saint Laurent to a broader audience in a playful, interactive way. The fusion of Saint Laurent's rich heritage, dating back to 1961, with Family Guy's irreverent humor creates a unique gaming experience that celebrates both brands' distinctive identities.
