Advertising Strategies
Alpha Industries
MA-1 Bomber Jacket
Our Alpha Industries advertisement concept showcases the MA-1 bomber jacket, an iconic piece of military-inspired outerwear, has a rich history dating back to the 1950s. Originally designed for U.S. Air Force and Navy pilots, the MA-1 was created to meet the demands of jet aircraft technology, offering warmth and flexibility in high-altitude, compact cockpits. In 1963, Alpha Industries secured the contract to manufacture the MA-1 for the U.S. military, later introducing a civilian version in the early 1970s.
This concept for Alpha Industries' MA-1 bomber jacket draws inspiration from retro-futurism and the jacket's iconic "Remove Before Flight" tag. The advertisement campaign features a love story set in New York City, heavily incorporating retro-futuristic elements. Print concepts were developed for Office and Paper magazines, showcasing the jacket's timeless appeal.
To add a personalized touch, an in-store event is proposed, featuring TikTok sensation Gioele Corradengo of Sexs Dreams. During this event, Corradengo would perform his signature spray painting on the jackets, synchronized to a live DJ set, offering customers a unique customization experience that blends contemporary art with the jacket's storied heritage.
In collaboration with; Vassilis Konstantinou, Bryn Crawford, & Ilayda Eltemur
Veronica Beard
In crafting the advertising concept for Veronica Beard’s iconic Dickey jacket, the creative direction centers on celebrating the elegance and sophistication of women aged 60+ while redefining the narrative around age in fashion.
This concept aims to present a visual story that showcases the timeless nature of the Dickey jacket, blending modern aesthetics with classic designs to resonate with the target demographic of refined, professional women. By highlighting the jacket’s versatility and superior craftsmanship, this will position Veronica Beard as a brand that not only caters to but also champions the style and individuality of mature women.
The campaign will utilize inclusive imagery and powerful narratives that empower this audience, ultimately enhancing their perception of the brand and driving engagement and sales. In doing so, reaffirming the belief that true style knows no age, and to invite women to embrace their sophistication with confidence.
H&M Conscious
This sustainability concept for the fast fashion brand H&M, provides a thorough analysis of H&M’s current sustainability practices and offers comprehensive recommendations for improvement.
It also address key topics such as supply chain transparency, labor practices, use of sustainable materials, and innovative initiatives like blockchain technology. Overall, this analysis serves as a roadmap for H&M’s sustainability strategy, guiding the company towards a more ethical and environmentally conscious future while maintaining its competitive edge in the fashion industry.
In collaboration with; Chynttia Doley, Jiyeon Kim, & Paris Fan
